Mntsnow
10-16-2003, 10:51 AM
One month after the California Senate passed privacy bill S.B. 590 on the last day of its legislative session, Gov. Gray Davis vetoed the bill late Oct. 12 during a frenzy of legislative action on his way out of office.
Though it was just one of 200 bills vetoed or approved by the embattled governor prior to the Monday deadline, it was the only bill of four relating to data collection to get vetoed this session.
As passed Sept. 12, the bill would have prohibited marketers from requiring customers to provide personal information irrelevant to the completion of a transaction. It also would have required that businesses sharing customer data with third parties give consumers notice and the choice to opt out.
Read more (http://www.imarketingnews.com/cgi-bin/artprevbot.cgi?article_id=25308)
Though it was just one of 200 bills vetoed or approved by the embattled governor prior to the Monday deadline, it was the only bill of four relating to data collection to get vetoed this session.
As passed Sept. 12, the bill would have prohibited marketers from requiring customers to provide personal information irrelevant to the completion of a transaction. It also would have required that businesses sharing customer data with third parties give consumers notice and the choice to opt out.
Read more (http://www.imarketingnews.com/cgi-bin/artprevbot.cgi?article_id=25308)