Mntsnow
02-10-2005, 9:59 AM
Twice was not the charm for Go Daddy Software, which claims that Fox pulled a second airing of an advertisement previously approved for viewers during Sunday's broadcast of the Super Bowl.
In a message posted to his company blog, Go Daddy President Bob Parsons complained that Fox shelved a second-half airing of its ad, which spoofed Janet Jackson's notorious "wardrobe malfunction" during last year's Super Bowl halftime show.
A shortened version of the ad was shown in full during the first half of Sunday's contest, after a longer version of the commercial was originally rejected by the network, according to Parsons.
Fox did not immediately return phone calls seeking comment on the incident.
"As you may have noticed, our Super Bowl ad only appeared during the scheduled first-quarter spot," Parsons wrote. "It was scheduled to run also in the second ad position during the final two-minute warning. Our ad never ran a second time. Instead, in its place, we saw an advertisement promoting, of all things, "The Simpsons."
The executive said Go Daddy, an Internet domain registrar, immediately contacted Fox to find out what had transpired and was informed that the National Football League was upset with the content of the spot, which featured a scantily clad model struggling to keep her top on while testifying before "broadcast censorship hearings."
Read more at News.com (http://news.com.com/Go+Daddy+ad+cut+from+second+Bowl+airing/2100-1026_3-5568141.html)
In a message posted to his company blog, Go Daddy President Bob Parsons complained that Fox shelved a second-half airing of its ad, which spoofed Janet Jackson's notorious "wardrobe malfunction" during last year's Super Bowl halftime show.
A shortened version of the ad was shown in full during the first half of Sunday's contest, after a longer version of the commercial was originally rejected by the network, according to Parsons.
Fox did not immediately return phone calls seeking comment on the incident.
"As you may have noticed, our Super Bowl ad only appeared during the scheduled first-quarter spot," Parsons wrote. "It was scheduled to run also in the second ad position during the final two-minute warning. Our ad never ran a second time. Instead, in its place, we saw an advertisement promoting, of all things, "The Simpsons."
The executive said Go Daddy, an Internet domain registrar, immediately contacted Fox to find out what had transpired and was informed that the National Football League was upset with the content of the spot, which featured a scantily clad model struggling to keep her top on while testifying before "broadcast censorship hearings."
Read more at News.com (http://news.com.com/Go+Daddy+ad+cut+from+second+Bowl+airing/2100-1026_3-5568141.html)