Mntsnow
09-20-2004, 11:12 AM
Back to school for many kids means "back to internet access" in classes where the best of filtering software is not foolproof, particularly against seemingly harmless websites used for invasive marketing.
Internet-ready schools generally provide an "acceptable use policy" to parents and students that outlines net etiquette and safeguards against access to inappropriate websites. But little is formally being done to shield kids in school or at home from "immersive advertising" or corporate-sponsored "advergames" such as the Neopets website, which contains loads of embedded advertising messages and links to merchandise. Read more at Wired (http://www.wired.com/news/culture/0,1284,65011,00.html)
Internet-ready schools generally provide an "acceptable use policy" to parents and students that outlines net etiquette and safeguards against access to inappropriate websites. But little is formally being done to shield kids in school or at home from "immersive advertising" or corporate-sponsored "advergames" such as the Neopets website, which contains loads of embedded advertising messages and links to merchandise. Read more at Wired (http://www.wired.com/news/culture/0,1284,65011,00.html)