Mntsnow
02-04-2004, 7:21 AM
America Online launched its Red service for teens Tuesday, delivering features such as a customizable desktop, games and message boards as part of its strategy to tailor offerings to specific segments of the AOL audience.
The new service, as first reported by this publication last September, is geared to teens 13 to 17 years old and replaces the AOL Teens channel. The launch comes on the heels of three different versions of the AOL 9.0 optimized service -- one for Hispanics, AOL Latino, and one for kids, KOL, and AOL for Broadband for high-speed users. The No. 1 U.S. Internet service is releasing these segment-specific versions in part to attract advertisers eager to reach these niche audiences.
Read more (http://www.internetnews.com/IAR/article.php/3308101)
The new service, as first reported by this publication last September, is geared to teens 13 to 17 years old and replaces the AOL Teens channel. The launch comes on the heels of three different versions of the AOL 9.0 optimized service -- one for Hispanics, AOL Latino, and one for kids, KOL, and AOL for Broadband for high-speed users. The No. 1 U.S. Internet service is releasing these segment-specific versions in part to attract advertisers eager to reach these niche audiences.
Read more (http://www.internetnews.com/IAR/article.php/3308101)