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View Full Version : Google Sued Over Search Advertising Practices


Mntsnow
01-30-2004, 7:12 AM
Alleging that Google Inc.'s search advertising practices violates trademark law, a home decorating retailer is taking Google to court over its use of certain keywords to trigger competitors' paid search results.

American Blind and Wallpaper Factory Inc., in a lawsuit filed Tuesday in U.S. District Court in New York, isn't stopping with Google. It also named five partners who use Google's search results as defendants, claiming those companies profit along with Google from the alleged infringement. The other defendants were America Online Inc., AOL subsidiaries Netscape Communications Corp. and CompuServe Interactive Services Inc., Ask Jeeves Inc. and EarthLink Inc.

Read more (http://www.eweek.com/article2/0,4149,1473234,00.asp)