Costs Of Blocking Legit E-Mail To Soar

[Mntsnow]

Marketers concerned about legitimate e-mail blocked as spam will find confirmation of their fears in a report released Tuesday. The costs of such blocking will nearly double, soaring to $419 million in 2008 from $230 million in 2003, according to Jupiter Research, which shares a parent company with this publication.

Ironically, the percentage of wrongly blocked permission e-mail will drop from 17 percent today to just under 10 percent in 2008, researchers found. However, total spending on retention and sponsored e-mails will increase, accounting for the higher amount of money wasted on messages that are never delivered.

"The report may be just the tip of the iceberg," said Trevor Hughes, executive director of the E-mail Service Provider Coalition (ESPC).
Read more (http://www.internetnews.com/IAR/article.php/3304671)

[Siliconjunkie]

Marketers=Spammers
"legitimate e-mail" from above "Marketers"=Spam

Doesn't bother me a bit that the cost of spamming is going up.

[Alchemist]

I tend to agree with Silicon. Junk mail is still Junk Mail no mater how it's distributed.

[Mntsnow]

Yep. I hate spam (love the lunchmeat called spam actually) but hate unsolicited mail wither it be "electronic" or "snail" versions.

[davidw]

I hate it too, although I'm not a fan of either spam - never cared too much for it, but then again, I'll eat weird stuff like octopus tentacles and oysters.

Spam is spam, no matter how you slice it, it's still unwanted emails.